EAST KAZAKHSTAN UNIVERSITY DISCUSSED AN INTERNATIONAL MARKETING PROJECT WITH AZERBAIJAN

Representatives of S. Amanzholov East Kazakhstan University held an online meeting with the regional director of AWE Consulting in the CIS and UAE, as well as with the chairman of the editorial board of the Azerbaijani edition of Essentials of Modern Marketing (EOMM).

During the meeting the possibility of participation of the Kazakh edition of EOMM, which is realized on the initiative of Kotler Impact and covers more than 100 countries, was considered.

The project is aimed at promoting the best marketing practices and expanding international cooperation between universities and companies. The Kazakhstan edition will become part of the global educational library and will be available to the academic and professional community.

The meeting was attended by representatives of the Department of Economics, Management and Finance, Director of the Department of Academic Policy and Management of Educational Programs Yerzhan Domalatov, Director of the Department of Education Quality Assurance and International Cooperation Dinara Saparova, as well as Head of the Department of Strategy, International Cooperation and Accreditation Dana Nigmanova.